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Zapier

Automation platform connecting thousands of apps with AI-powered workflow features.

AI Automation Tools4.6(0)Freemium
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What is Zapier?

Zapier is an automation platform that connects thousands of apps through trigger-based workflows called Zaps. Its AI features help build and describe workflows, route data and add AI steps. A free tier covers basic single-step automations with paid plans for multi-step flows and higher volume.

How Zapier works

Zapier works on a trigger-and-action model. A trigger is an event in one app (a new form submission, a paid invoice, a new lead). An action is what Zapier does in another app in response (create a task, send an email, update a spreadsheet). You chain these into a Zap - an automated workflow that runs whenever the trigger fires. Multi-step Zaps can pass data through several apps, and AI steps can summarise, classify or generate text along the way.

Zapier use cases

  • Lead routing

    Send new form or ad leads straight into your CRM and notify sales in Slack without copy-pasting.

  • Marketing automation

    Add subscribers to your email tool when they join, tag them, and trigger welcome sequences automatically.

  • Data sync

    Keep contacts, orders and tasks in sync across Google Sheets, Airtable, Notion and your database.

  • Admin handoffs

    Automate repetitive handoffs between the apps you already use so a small team spends less time on manual data entry.

Best for

  • Small businesses
  • Operations teams
  • Marketers
  • Startups

Key features

  • No-code workflows
  • Thousands of app connectors
  • AI steps
  • Webhooks
  • API access
  • Team collaboration

Pros and cons

Pros

  • Huge app catalogue
  • Easy to start
  • Usable free tier
  • AI-assisted workflow building

Cons

  • Costs scale with task volume
  • Multi-step flows need paid plan
  • Complex logic can get expensive

Pricing

Pricing type: Freemium. A free plan is available. Always confirm current prices on the tool's own website.

PlanPriceNotes
Current pricingSee official websitePlans and prices change often - confirm on the vendor site.

Integrations and platforms

Platforms: Web, API · API: Available

Google WorkspaceSlackHubSpotNotionStripe

Zapier frequently asked questions

Zapier is a no-code automation platform that connects thousands of apps. You build workflows called Zaps that start with a trigger in one app and carry out actions in others, so data moves between your tools without manual work.

Zapier has a free tier that covers basic single-step automations and a limited number of tasks per month. Multi-step Zaps, premium app actions and higher volume require a paid plan. Confirm the current free limits on the official Zapier website.

Zapier pricing is based on the number of tasks (actions) your workflows run each month. Plans scale up from the free tier to team and company plans with more tasks, premium features and higher limits. Check the official pricing page for current rates, as costs scale with your usage.

Both are no-code automation platforms. Zapier is easier to learn and has a larger connector library, charging per task. Make offers a visual scenario builder that handles complex branching well and is often cheaper for multi-step workflows because it charges per operation.

n8n is an open-source, self-hostable automation tool with AI agent nodes, suited to technical users who want control and lower running costs. Zapier is fully managed, easier for non-technical users, and has a larger app catalogue, but costs scale with task volume.

Try Zapier

Check current plans and limits directly on the vendor site before you commit.

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