Visual design platform with AI tools for presentations, social posts, images, videos and documents.
4.7(0)·FreemiumFree plan
Adobe Firefly
Adobe generative AI for creating and editing images, video, audio and design assets.
Listing details verifiedNo affiliate relationship
What is Adobe Firefly?
Adobe Firefly is Adobe’s generative AI family for creating and editing images, effects, video and audio. It is built into Photoshop, Illustrator and Express, and offered as a standalone web app, with an emphasis on commercially safe output and creative control. Generative credits are included with free and paid plans.
How Adobe Firefly works
Adobe Firefly is a family of generative AI models for images, text effects and more. You describe what you want in a prompt and Firefly produces images you can refine. Generative Fill lets you add, remove or replace parts of an image inside Photoshop, while the standalone web app handles text-to-image generation and text effects. It is designed around commercially safe output, and generative credits are included with free and paid plans.
Adobe Firefly use cases
Brand and marketing visuals
Generate campaign imagery and social graphics with commercially safe licensing.
Photo editing and compositing
Use Generative Fill in Photoshop to extend backgrounds, remove objects or add elements without starting over.
Design exploration
Quickly explore visual directions and text effects inside Adobe Express and Illustrator.
Content team workflows
Produce on-brand visuals inside the Adobe apps your team already uses.
Best for
- Designers
- Agencies
- Marketers
- Businesses
Key features
- Text-to-image
- Generative fill
- Text effects
- Generative recolor
- API access
- Commercially safe models
Pros and cons
Pros
- Integrated with Adobe apps
- Commercial-use focus
- Strong editing controls
- Generous creative toolset
Cons
- Generative credits run out
- Best value with Creative Cloud
- Web app less full-featured than Photoshop
Pricing
Pricing type: Freemium. A free plan is available. Always confirm current prices on the tool's own website.
| Plan | Price | Notes |
|---|---|---|
| Current pricing | See official website | Plans and prices change often - confirm on the vendor site. |
Integrations and platforms
Platforms: Web, API · API: Available
PhotoshopIllustratorAdobe Express
Adobe Firefly frequently asked questions
Adobe Firefly is Adobe's generative AI for creating and editing images, text effects and design assets. It is built into Photoshop, Illustrator and Express, and offered as a standalone web app, with an emphasis on commercially safe output.
Adobe Firefly has a free tier that includes a monthly allowance of generative credits. Higher volume and premium features require a paid plan or a Creative Cloud subscription.
Firefly generative credits are included with free and paid Adobe plans. You can buy additional credits or subscribe to Creative Cloud for more. Check the official Adobe website for current pricing and credit allowances.
Firefly is designed around commercially safe output, which makes it a popular choice for brand work. Always confirm the licence terms for your specific plan before publishing paid work.
Midjourney leads on artistic style, Canva wraps generation into a broader design workflow, and Leonardo.Ai offers fine control with a free daily token allowance.
Try Adobe Firefly
Check current plans and limits directly on the vendor site before you commit.
Visit Adobe FireflyThis page may contain affiliate links. If you purchase through one of these links, we may earn a commission at no extra cost to you. We currently have no affiliate relationship with Adobe Firefly. Read our disclosure.
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Related guides
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