Content work spans research, drafting, visuals and optimisation. Most teams need two tools, not one.
By Michael · Updated 31 August 2026
Positions reflect published information and listing data, not hands-on testing. Where a listing is featured or uses an affiliate link, that is labelled on the tool page.
| Tool | Best for | Pricing | Free plan | Score |
|---|---|---|---|---|
| Jasper | Marketing teams | Free Trial | No | 4.2 |
| Surfer | SEO specialists | Free Trial | No | 4.2 |
| Midjourney | Designers | Paid | No | 4.6 |
| Grammarly | Writers | Freemium | Yes | 4.6 |
AI writing platform for marketing teams focused on on-brand content, campaigns and SEO.
Jasper is an AI writing platform aimed at marketing teams. It supports on-brand content generation, campaign workflows, SEO guidance and reusable brand voice settings, with templates for ads, emails, blog posts and landing pages. It offers a free trial rather than a permanent free plan.
No permanent free plan
Surfer is an SEO and content optimisation platform that helps research keywords, plan content and optimise pages for search ranking. It offers a content editor with real-time scoring, SERP analysis and an AI writing assistant. A free trial is available with paid plans for full features.
No permanent free plan
Midjourney is an AI image-generation platform known for high-quality, stylistic visuals. It is used for concept art, illustrations, marketing imagery and mood boards, and runs through a web app and Discord. It requires a paid subscription for most use; there is no permanent free plan.
No free plan
Writing assistant for grammar, clarity, tone and spelling with AI-powered drafting and rewriting.
Grammarly is a writing assistant that checks grammar, spelling, clarity and tone, and offers AI-powered drafting, rewriting and idea generation. It works across a web editor, desktop apps, mobile keyboards and browser extensions. A free tier covers basic corrections with paid plans for advanced suggestions and generative AI.
Advanced suggestions need paid plan
Most teams need two: a drafting tool (Jasper or Grammarly) and a visual tool (Midjourney or Canva). Add Surfer when SEO optimisation is a regular part of the workflow.
It can produce a strong first draft, but publish-ready content still needs editing for accuracy, tone and brand fit. Use AI to speed up drafting, not to skip review.
Use a tool like Surfer to align the draft with search intent and on-page factors, then edit for readability. Avoid publishing raw AI output unchanged.
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